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Styrofoam:
Empty calorie words that simply fill in for cogent, meaningful content.
The Goal:
Find language that better connects the dots to what you really need to say/communicate.
Examples of Styrofoam Words:
| Above and Beyond | Expert | Results |
| Change | Expertise | Service |
| Cutting Edge | Less | Specialist |
| Dreams | More | State of the Art |
| Everything | Premier | Successful |
| Exceptional | Professional | The Extra Mile |
| Experience | Quality | Value |
Phrases such as, “Helping you acheive your dreams” or “Real Estate Specialist” or “Service is our Hallmark” or “Premier Real Estate Team” carry litte value.
These words sound like they have impact, but they are just stand in’s.
People want to find someone that they connect with, someone they feel offers what they need, who empathizes with their challenges.
To acheive this we need to tell them with words that connect.
“We Take The Suck Out of Relocation”
“We Sell It Faster, and We Sell It For More”
The Slogan, The Bio, Testimonials, Calls To Action… these are all the opportunities to make an impactful impression with your audience.
A swing and a miss here is on you.
Take the time to boil down what you offer to a real claim. Why choose you?
If you would like to take a deeper dive on understanding how to leverage impactful language just let us know. At no charge to you, we’d be happy to discuss this important topic. We’re available by email, text, phone, chat, or feel free to schedule an appointment at any time.
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