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WYOMISSING — Penn Entertainment Inc. has announced the launch of ESPN BET in North Carolina. ESPN BET — the official sportsbook of ESPN — is operated by the Wyomissing-based Penn, and is now live in 18 states.
“We’re thrilled to bring ESPN BET to North Carolina, which marks the first new state launch under our ESPN partnership,” Jay Snowden, CEO and president of Penn Entertainment, said in a statement. “Together, we’re excited to engage with sports fans across the state and deliver an exceptional sports wagering experience. We commend the North Carolina State Lottery Commission and all of the stakeholders involved in establishing this new legal sports betting market.”
Monday’s launch of ESPN BET in North Carolina coincided with the opening of North Carolina’s sports betting market. With ESPN BET, fans in the state now have access to the mobile and web betting platform, according to a press release.
“Launching ESPN BET for North Carolina fans is a pivotal moment,” Mike Morrison, vice president of ESPN BET and ESPN Fantasy, said in a statement. “This marks a significant stride forward, building on the momentum from our inaugural launch in November. Now, fans have the chance to align themselves with a sportsbook backed by the trusted ESPN brand, offering an unparalleled experience in the world of sports betting.”
Penn secured market access in North Carolina through a partnership with Quail Hollow Club, a private golf club in Charlotte. In addition, ESPN BET is the official betting operator of the Wells Fargo Championship, a PGA Tour signature event that will be held at Quail Hollow Club in May.
In August 2023, Penn Entertainment Inc. announced an agreement with ESPN Inc. to secure the rights to the ESPN BET trademark for online sports betting in the U.S. for an initial 10-year term. In November, the company successfully launched ESPN BET in the 17 states where the company — at that time — offered online betting. In February, the company announced it will acquire N.Y. mobile sports wagering licenses from Wynn Interactive — and plans to launch ESPN BET there later this year.
Penn Entertainment Inc. operates 43 properties in 20 states, online sports betting in 19 jurisdictions and iCasino in five jurisdictions.
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